Disney has dove head-first into music documentaries

'Taylor Swift: The Eras Tour' makes Disney+ history

About a week ago, Disney announced that "Taylor Swift: The Eras Tour" had over 4.6M views and over 16.2M hours watched in its opening weekend, setting a new record as the number 1 music film on Disney+.

And while this kind of content may seem somewhat off-brand for Disney, it's actually not the first time they've ventured into this territory.

Disney+ currently features other music films and specials like 'Black Is King: A Film by Beyoncé,' 'Elton John: Farewell From Dodger Stadium,' 'The Beatles: Get Back,' and Taylor Swift's ‘Folklore: The Long Pond Studio Sessions.

Now, unless you've been living under a rock for the past half-century, you're obviously familiar with at least a couple of the names I just listed. And there’s a glaring commonality between each artist: the fact that their loyal fans will follow them anywhere, even through the depths of hell if need be.

The music industry, with its ups and downs seen through a bit of an unfiltered lens, is a major opportunity for streaming platforms. People love to see this type of content, especially fans.

While Disney and other streaming giants continue to grapple with the rising costs of producing original content and building up a loyal following, these types of documentaries offer a built-in audience from the jump and present a sure-fire way to engage millions.

And, compared to the other major streaming platforms, Disney seems to be firmly in the driver's seat within this unique niche and will continue to reap the big time rewards for the foreseeable future.

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