🤔 Is this Nike’s next great athlete?

Breaking down Caitlin Clark's brand-new deal

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🤔 Is this Nike’s next great athlete?


Last week, a record 2.4 million viewers tuned in to watch the WNBA draft, a 307% increase from last year.

It wasn't just a random channel surfing coincidence—much of the basketball world eagerly anticipated superstar Caitlin Clark being drafted 1st overall.

WNBA Draft TV Viewership

Some background on Caitlin Clark for those living under a sports-less rock:

  • NCAA Division I all-time leading scorer across both men's and women's basketball (3,667 points)

  • The most field goals made in an NCAA career.

  • First Division-I player to record over 3,800 points, 1,000 assists, and 950 rebounds in a career.

  • Set the NCAA single-season 3-point record with 163, surpassing Stephen Curry's previous mark.

  • Brought Iowa to the “Final Four” first time in 30+ years.

As expected, she was drafted #1 by the Indiana Fever and soon after received her first WNBA contract, which is quite underwhelming, to say the least.

Here are the numbers:

  • 2024: $76,535

  • 2025: $78,066

  • 2026: $85,873

  • 2027: $97,582 (option)

For fun, let’s compare it to the contract of the NBA's first overall pick this year, Victor Wembanyama, who signed a four-year, $55.2 million deal.

This means that Wemby’s contract is worth a whopping 162x more than Clark’s.

📸 Scott Wachter-USA TODAY Sports

Before you yell at us, we know it's a huge difference and that the NBA makes much more money than the WNBA, yada yada, but still, Clark’s numbers are laughable.

I think it’s fair to say that Clark deserves to be paid more than the average NYC accountant. Not to mention, the average US home costs around $114,627, so she can’t even buy a home in cash, adding even more insult to injury.

It’s not all bad, though. 

A couple of days after signing her WNBA contract, Nike reportedly offered her over $20 million over multiple years, allowing them to likely create a signature CC shoe and clothing line, which we know would be lit.

Despite being courted by Adidas and even pitched by Stephen Curry himself for Under Armour, Clark seems to be joining the Swoosh team. 

And who can blame her? After all, Nike is home to some of the most legendary sports brands ever created.

📈 Nike ($NKE) is up 185.7% in the past 10 years.

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